
It can be said that the launch of “GO Wholesale Srinakarin” has created a major buzz and shaken up the wholesale industry. On September 14, 2023, “Central,” Thailand’s retail giant, officially introduced its newest business venture, “Go Wholesale,” a wholesale distribution center designed to serve restaurant operators and small retail businesses. The move aims to challenge “Makro,” the leader in the wholesale business, while bringing in former top executive “Suchada Itthijarukul” to lead the new business division of Central Group.
Today marks a historic turning point for Thailand’s wholesale industry, as Central Food Wholesale officially opens its first GO Wholesale Srinakarin branch. Surrounded by major and emerging competitors, the branch covers more than 7,000 square meters and represents an investment of 375 million baht. It is designed to become a new destination for business operators, offering a large-scale food ingredient hub with more than 20,000 products sourced from around the world. The opening also coincided with the launch of Makro’s new look, creating a competitive atmosphere between the two major wholesale players.
Looking at its advantages and strengths, GO Wholesale aims to win over competitors and attract customers through its services, wide range of products, and convenient payment solutions. Over the next five years, “GO Wholesale” plans to expand to more than 40–50 branches, with an average goal of opening one new branch per month, supported by an investment budget of 20 billion baht.
As a newcomer in the wholesale market, GO Wholesale chose Srinakarin as the location for its first wholesale center because the area already has suitable space and strong purchasing power. The area is home to a large number of business operators, factories, offices, and residential communities. The food market in Samut Prakan alone is valued at over 100 billion baht, making it a significant market with more than 1.4 million people and 700,000 households.
This makes Samut Prakan a strategic location for business growth, allowing GO Wholesale to compete effectively and reach a wider mass market. This is also reflected in the presence of competing brands opening nearby. Ultimately, this competition represents a battle for consumer purchasing power, where each player must leverage its resources and strategic strengths to achieve a winning advantage.

GO Wholesale is open daily from 6:00 AM – 10:00 PM.
You can travel by the Yellow Line MRT and get off at “Si Dan” Station, then take bus route 145 or a local minibus heading to Pak Nam. If you prefer to drive, the location is convenient with a large parking area available, making it easy to shop to your heart’s content.
For those who prefer not to travel themselves, products can also be ordered through the “GO Wholesale” application, offering a convenient shopping experience.
For more details, follow the Facebook Page: GO Wholesale